Digital Publishing: Reaching and Engaging Audiences
Who are the intended users of your digital publication? How can you reach new audiences and keep your existing audiences actively engaged? We'll learn about some of the ways successful projects connect with their users and promote their work to potential audiences. We’ll also consider how to effectively and ethically involve and credit audience involvement in one’s research and do a quick overview of some annotation tools that foster this kind of engagement (e.g., VideoAnt, StoryMap, Genius, Hypothes.is). Participants will leave this session with a solid grounding in the ethical and logistical dimensions of engaging audiences and incorporating audience involvement into their own publication practices.
Format: This two-hour workshop is meant to promote and engage discussion around students’ specific digital publishing concerns. Consequently, attendance is capped at 15 students, and participants will be asked to share their specific interests and needs ahead of time, to help ensure that presentation examples and discussion points are sufficiently relevant. We will provide numerous examples (projects and tools) to help illustrate key points.