Google Analytics is well-known as a tool for tracking use of web resources and measuring audience engagement in mainly business-oriented ways ("conversions," views by demographic or market, etc.). It's also a useful tool for understanding how people are using your digital scholarship project. We'll look at real-life examples of Google Analytics data and examine how to use it when talking about your project (in grant applications, for example).
In this workshop, we will learn about the history and present state of impact metrics (from journal impact factors to near real-time, digital measurements of scholarly engagement). We'll examine the ways that tools like Almetric and Impact Story track the sharing and citation of scholarship, what data they can and can't capture, and how to interpret the results they supply.