Assessing Digital Scholarship [Digital Publishing Workshop]
Google Analytics is well-known as a tool for tracking use of web resources and measuring audience engagement in mainly business-oriented ways ("conversions," views by demographic or market, etc.). It's also a useful tool for understanding how people are using your digital scholarship project. We'll look at real-life examples of Google Analytics data and examine how to use it when talking about your project (in grant applications, for example).
In this workshop, we will learn about the history and present state of impact metrics (from journal impact factors to near real-time, digital measurements of scholarly engagement). We'll examine the ways that tools like Almetric and Impact Story track the sharing and citation of scholarship, what data they can and can't capture, and how to interpret the results they supply.
The Digital Publishing Workshop series invites faculty, graduate students, and staff to explore digital publishing topics through informal workshops focused on specific concepts or tools. Hosted by Duke Libraries Digital Scholarship Services and co-sponsored by Trinity Technology Services, this series will help participants learn about practical ways to plan, develop, and contribute to digital publishing projects in the humanities.
Sessions feature brief topic overviews and tool demonstrations with open Q&A. Presenters will also highlight resources in the Libraries and at Duke for pursuing further work. Following each workshop, participants are welcome to linger in the Studio for hands-on practice or follow-up consultations.